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Book Review: Social Marketing to the Business Customer
My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul...
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Clichés of the PR Industry
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes,...
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Social Media for Consumer vs. B2B: Three Fundamental Differences
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work...
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